Our story

Our Story: A Legacy of Ayurvedic Wisdom and Devotion

In 1971, our journey began with Lakshman Kruger’s search for deeper spiritual and holistic understanding. His quest led him to the Los Angeles ISKON temple, where he immersed himself in the study of Vedic knowledge. Eager to spread this wisdom, he soon found himself in Japan, sharing the teachings of A.C. Bhaktivedanta Swami Prabhupada on the streets of Tokyo.

A year later, Lakshman’s path led him to Hawaii, where he lived in an ashram as a Brahmachari, dedicating his life to Seva (service). It was here that he met his wife and welcomed their daughter, Lavanya Kruger—now the current owner of the company. This pivotal time in Lakshman’s life also marked the beginning of his passion for Ayurveda. He felt called to bring the ancient healing knowledge of Ayurveda to people, and it was then that he began formulating the products that would become the heart of our company. His first creation was Peace of Mind, a calming and transformative formula.

 

In 1989, Lakshman moved to Switzerland to further develop his product line, but his heart knew the journey wasn’t complete until he brought his creations back to the United States—the land of opportunity. Reuniting with his daughter at age 18, he passed on his Ayurvedic knowledge to her, preparing her to carry forward the vision. During this time, he also formed a partnership with Dr. Vasant Lad, offering products at the renowned Ayurvedic Institute.

In 2009, the company faced a major challenge when the FDA attempted to shut down operations. Lakshman, a free spirit, crafting natural remedies in the wilderness, found himself at odds with modern regulations. It was at this critical moment that Lavanya stepped in, taking over the company and guiding it through the process of becoming fully compliant with FDA and GMP regulations. Her dedication ensured that we could continue sharing the power of Ayurveda with the world.

 

"My primary focus is delivering quality products to our clients, with a vision to spread awareness and support individuals on their healing journey." - Lavanya Kruger

Today, we proudly operate in Southern Oregon in full compliance, though we are limited in the claims we can make about the incredible benefits of our products. The stories of lives transformed, of customers calling in tears of gratitude, remain our greatest reward, though we are unable to share them in the way we wish. For over 39 years, our company has grown not through advertising, but through the trust and recommendations of our community. We have never paid for ads—our success has been built entirely on word of mouth and the loyalty of our customers.

However, times are changing. With larger corporations entering the market and competition growing, there for your support in the form of feedback is reatly appreciated. We were among the very first Ayurvedic companies to establish an online presence, and we continue to believe that our products speak for themselves.

We invite you to help us continue this journey. Share your experience with others by leaving a review on our website—while we cherish the heartfelt phone calls, your reviews help us share the truth of what we offer with the wider world.

Thank you for being a part of our story. Together, we can continue to grow, rooted in the time-honored traditions of Ayurveda.